You have BIG goals. WHY?

Deborah DeLue • December 1, 2022

The Art of Applied Visual Thinking


The official newsletter of Applied Visual Thinking SUPERHEROES.  Vol. 3 No. 24  December 2, 2022

Applied Visual Thinking logo with purple road and orange burst

If you're like me, you probably have a few BIG goals. Not just everyday goals but huge ones. Monster goals. Goals that genuinely matter to you. It could be writing a book, getting that degree you've always wanted, learning a musical instrument, achieving your ideal body shape, or becoming debt free, to name just a few. All of these are absolutely worth doing. However, to reach them, you must put in sustained effort, work hard, sweat, compromise, build new habits and change over the long haul.


It's easy to start on your journey toward a big goal. In fact, most people start out with a big bang, but it's far too easy for everyday life to take over and get in the way of your progress. 


To stay on your path, it helps to KNOW YOUR WHYs. 

Map your WHYs to achieve your big goals

Why do you want to do this? Why it's important to you? Why it's worth all of the effort?


At WW (formerly Weight Watchers), they have a saying, "keep your why close by." Your WHYs are the anchor you need to resist lapsing into old habits and build new ones. They are the glue that keeps you making progress when you're in the messy middle, and the end seems very far away.

Ready to clarify your WHYs? 


Applying a little visual thinking can help you. Grab a pen, markers, and paper or download a copy of the free Know Your WHYs template and play along.


AVT Know your WHYs template

Step 1: Name 'em – At the top of your paper, jot down a few of your BIG goals then pick one.


Step 2: List 'em – In no particular order, quickly write down as many benefits as possible of achieving this goal. Don't edit. Nothing is off-limits. Just get them all down on paper. Be specific. For example, if your goal was to remove 50 lbs, some of your WHYs might be to fit into your old wardrobe or buy a new one. Other WHYs might be to lower your blood sugar, ease the pain in your knees, have more self-confidence, feel in control of your eating habits, be fit enough to climb Machu Picchu when you take that once-in-a-lifetime trip, etc. Jot down as many as you can think of. Aim for at least 10 to 15. The more, the better.


Step 3: Categorize 'em – Grab one of your markers and circle all of the benefits you listed that will have an impact in the next few weeks or months. These are your short-term WHYs. Next, grab a different colored marker and circle the benefits that will have an impact in the next 1 to 2 years. These are your mid-term WHYs. Lastly, with another color circle, everything that will have an effect in the next several years. These are your long-term WHYs. The final result will be a messy but clear map of WHY you're working towards this goal.


Step 4: Keep 'em close by – Post your map somewhere you'll see it often, like your bathroom mirror. Take a picture of it and make it your screensaver. Or make it the image on your smart device lock screen and review them often. 


The goal is to keep your WHYs front and center so that you remember why you are doing this big thing when you are tempted to have that cupcake instead of fruit or skip your cello practice and binge watch Downton Abby instead.


Having a visual will help you stay focused on your journey toward your great BIG goal.



Share with a friend

Drawing with a person holding a platform with 3 buckets. The second and third buckets are grayed out
By Sheri Kennedy January 24, 2026
The Art of Applied Visual Thinking Vol. 7 No. 2 January 23 – The Power of Showing Up: Maintenance Discipline for Your Visual Practice
drawing with a person holding a platform with 3 buckets
By Deborah Delue January 9, 2026
The Art of Applied Visual Thinking Vol. 7 No 1 Jan 9, 2026 The Just-Right Visual: Three types of discipline for your visual practice.
Person wearing 2026 goggles
By Sheri Kennedy December 19, 2025
The Art of Applied Visual Thinking Vol. 6 No. 26 - Choose your 2026 lens. Part 2 of 2
Person wearing 2026 goggles
December 5, 2025
The Art of Applied Visual Thinking Vol. 6 No. 25 - Choose your 2026 lens. Part 1 of 2
a sketch of a person with sympathetic and parasympathetic nervous systems diagrammed
By Sheri Kennedy November 22, 2025
The Art of Applied Visual Thinking Vol. 6 No. 24 November 21, 2025 – Breaking the Negativity Loop - picture and do.
November 7, 2025
The Art of Applied Visual Thinking Vol. 6 No. 23 Nov 7, 2025 – Discipline isn't the opposite of self-care. It IS Self Care!
The Sweet Spot
By Sheri Kennedy October 24, 2025
The Art of Applied Visual Thinking Vol. 6 No. 22 Oct 24, 2025 – The Sweet Spot - Finding Your decision-making Sweet Spot - visually.
Hand with ace up their sleeve
By Deborah DeLue October 10, 2025
The Art of Applied Visual Thinking Vol. 6 No. 21 Oct 10, 2025 - Another Ace in the Hole
A drawing of a measuring cup. Measured sections include Too Little, Enough and Too Much.
By Sheri Kennedy September 26, 2025
The Art of Applied Visual Thinking Vol. 6 No. 20 September 26, 2025 – The Just-Right Visual: Not too much, not too little at the right time and context.
Diagram of a map diagram with circle, square, triangle, arrow, blog, flag and compass shapes.
September 12, 2025
The Art of Applied Visual Thinking Vol. 6 No. 19 September 12, 2025 – The Map - Your shape shift visual toolkit on a single page.
Show More