Thank You, Customer!

Sheri Kennedy • November 28, 2020

The Art of Applied Visual Thinking


The official newsletter of Applied Visual Thinking SUPERHEROES.  Vol. 1 No. 4

Nov 28, 2020


'Tis the season to be thankful for all things big and little that make us smile. Topping my gratitude list this year are my customers. For beta testing, signing up for online courses, sending smile emojis and taking time to write feedback…

I thank you, customer!

 One way I plan to show my thanks to YOU this year, Dear Customer, is by MAPPING YOUR JOURNEY so that I continue to improve your experience with Applied Visual Thinking. Read on for more tokens of my gratitude.

How can you pass the happy this holiday season? How about a good old-fashioned hand-written note? It's fun to receive mail that doesn’t ask anything of us, and a note that's signed by a real person stands out. 



Imagine how much more longer your note will linger if it's accompanied by a drawing that makes your customer smile? Plus, the budget is easy to approve.

hands holding package with Thank You tag

Make your own card. 

If you want a fast, fun, simple way to make Thank You notes from scratch, click below to download the easy template and follow these steps for guaranteed success. 

AVT Thank You Card Template

What you will need:

On the cover, write "ThankYou" using your thick marker. 

  • A couple of pieces of standard white copy paper
  • Fancier paper if you like, enough sheets to match your mailing list
  • A thick marker or highlighter in a color, and a thinner black pen or marker
  • Envelopes (probably A2)
  • Stamps

Step 1: Print the template on standard copy paper to use as a model and for folding practice. First fold the longest edge in half with the printed side out, then star to star. With each fold, match the corners and run your fingertip or the back of a spoon along each fold to make them crisp and flat.

Step 2: Print the template on your fancy paper, or just use it as a reference. Fold in the same way, then unfold to write. Make sure your paper is oriented the same way as the model before you write.

Step 3: On the cover, write "Thank You" using your thick marker.

Step 4: Add one or more smiling faces to your letters using the black marker.

Step 5: Inside, draw a GRATITUDE icon like the one shown, or make one of your own. What does GRATITUDE look like to you?

Step 6: Pair your icon with a word or phrase written in your own neatest script. Done. Ready to address, stuff, stamp, and mail!

Did you know that showing gratitude is a great way to increase your own happiness and start a positive chain reaction? Click below to download your Thank You card template and show your customers you care!

Grab Your Free Template Now!

Share with a friend

Diagram of a map diagram with circle, square, triangle, arrow, blog, flag and compass shapes.
September 12, 2025
The Art of Applied Visual Thinking Vol. 6 No. 19 September 12, 2025 – The Map - Your shape shift visual toolkit on a single page.
drawing of a compass
By Sheri Kennedy August 29, 2025
The Art of Applied Visual Thinking Vol. 6 No. 18 August 29, 2025 – The Compass – a simple shape for long-range clarity.
Brainstorming map with a red flag highlighting the big idea
By Deborah DeLue August 27, 2025
The Art of Applied Visual Thinking Vol. 6 No. 17 August 15, 2025 – The Flag – a small shape that makes a big statement.
Start with a circle. Inside it, write a current challenge you’re facing—big or small.
Now, draw thre
By Sheri Kennedy August 1, 2025
The Art of Applied Visual Thinking Vol. 6 No. 16 August 1, 2025 - The Arrow - a small shape that makes a big point.
AVT person holding pen, standing inside a thinking puddle blob
July 18, 2025
The Art of Applied Visual Thinking Vol. 6 No. 15 July 18, 2025 - The Blob - allows your thoughts room to grow organically
Drawing of AVT superhero juggling triangles on a stage labeled
By Sheri Kennedy July 3, 2025
The Art of Applied Visual Thinking Vol. 6 No. 14 July 4, 2025 - The Triangle - a small shape that brings sharp focus.
What, So What, Now What, Wow framework
By Deborah DeLue June 20, 2025
The Art of Applied Visual Thinking Vol. 6 No. 13 June 20, 2025 - Shape Shift - The Square - When you need structure, think inside the box.
Drawing of the life cycle of a turtle
By Sheri Kennedy June 6, 2025
The Art of Applied Visual Thinking Vol. 6, No 12 - June 6, 2025 - See how a simple circle expands the possibilities.
By Deborah DeLue May 23, 2025
The Art of Applied Visual Thinking Vol. 6 No. 11 - May 23, 2025 - Connecting the Dots: Big Ideas from Simple Marks
A drawing of an inflatable LuminAID lantern charging a cell phone
By Sheri Kennedy May 9, 2025
The Art of Applied Visual Thinking Vol. 6 No. 10 - How women in tech and visual thinking light the way for human-centered solutions.
Show More